The Wall Street Journal: Taking on the ‘Ick’ Factor

Some businesses thrive off the “ick” factor – those unpleasant tasks in life that need to get done. Take pet-waste removal, for instance. Start-ups with clever names such as Dr. Scoopy Poo, Entre-Manure LLC, Yucko’s, Grand Poobah and Call of Doodie are growing in number, according...